Back in November, we published a piece around the ability to write the perfect blog post. Essentially explaining that whilst a perfect blog post is a possibility, there isn’t one uniformed way – a template, for example – that can be followed to always produce it time and time again. Although this might be the case…
Category: Blogging
5 Things To Ask Yourself If You’re Not Seeing The Results You Expect From Business Blogging
The benefits of regular business blogging are vast and varied, but it must always be remembered that blogging isn’t a quick fix. You won’t see huge increases in traffic a day after you publish your first blog post, nor will you rocket up the search engine rankings a week or so later. Patience is definitely…
3 Things You Need To Know When Looking For Blog Post Ideas
Whenever we start talking to organisations about our business blogging services, we always explain that they can have as much or as little involvement as they wish. Some prefer to be really hands-on, working closely with us during all parts of the blogging strategy, while others take more of a back seat, providing input only as…
How Far In Advance Should You Schedule Your Business’s Blog Posts?
No matter which business blogging strategy you look at, the one constant between them all is the production of quality content on a regular basis. The topics will change from organisation to organisation and the style, tone and general approach can all vary massively. It doesn’t matter what type of content it is, however…
How To Get A Guest Blog Post Spot Here On The Blogshop’s Blog
We’ve talked previously about our love for guest blogging. We’ve used it ourselves, for our clients and have had people produce great guest blog posts here on our blog. Sometimes we’ve talked about the benefits of guest blogging and other times about how you can go about securing a guest blog post. We get e-mails…
How Important Is It To Add Meta Data To Your Blog Posts?
For several years, completing your website’s meta data was seen as an integral part of the SEO process. Particularly with regards to the title, description and tags sections, filling these in for every live page on your website was considered to be an attributing factor to a high positioning in the search engines for your…
How Often Should Your Business Blog’s Data Be Analysed?
Take a look at a customer service strategy as an example – if you’re not analysing what your footfall or website traffic is, what your customer surveys say and what your overall feedback is telling you, how can you be certain that the level of service you’re delivering is meeting the needs of your customers?…
The Halo Effect, Brand Strength And Business Blogging
In 1920, American psychologist Edward Thorndike published a paper which gave details of what he called the ‘halo effect’, five years after discussing the topic in one of his many studies around educational behaviour. Having been studied heavily by a number of psychologists since, the halo effect has come to describe the process of an…
3 Reasons You Should Get Your Staff Involved In Business Blogging – And 3 Reasons You Shouldn’t
Blogging is one of the most versatile resources any organisation can utilise and because of this, our business blogging strategies are extremely flexible. From budgets through to content, the versatility of blogging means that whatever type of organisation you are and whichever industry you operate in, blogging will be able to be of benefit. Something…