The key factor to any successful blog is content. No matter how much advertising or promotion of your blog you do, without great quality content that engages with your audience, your blog is going to be, at the very least, a completely forgettable place – if not something that has a negative impact upon your…
Continue reading The Importance Of Research Before Production When It Comes To Blog Post Content
It doesn’t matter what resource, strategy, project, organisation or industry we look at, everyone’s continually striving to achieve perfection. Right from when we’re at school, we’re taught that perfection is best. Perfect is something we must always try to be and if we manage to reach perfection, we’ll see a whole host of benefits. The…
Continue reading The Single Reason There’s No Such Thing As One Perfect Blog
As part of our business blogging services, we provide social media management alongside blogging. Whilst there’s no doubt effective blog post content is the key to any online success, social media can enhance the benefits and ensure results are seen quicker and on a larger scale than if blogging was used solely by itself. With various…
Continue reading 10 Social Media Prompts To Ensure You See The Most Benefits Possible
Business blogging is a resource that can be used for a variety of reasons. Sales. Marketing. Customer Service. Search Engine Optimisation (SEO). Whatever business process or strategy you have in place, business blogging can support or supplement it. However, the primary focus of any business blogging strategy should be to communicate and engage with your…
As a specialist digital agency focusing on delivering business blogging services to organizations of all sizes, we feel it appropriate to give our views on blogging regularly, whether that’s providing ‘How To’ guides drawing on our knowledge and experience or offering our insight into related news stories, something we’re doing here. A recent study by the University…
Continue reading 3 Reasons Why The Inc. 500 Are Wrong To Lose Favour With Business Blogging
When it comes to blogging in any capacity, there are no set rules. You’ll of course find advice and guidance if you want it, but because blogging is such a versatile resource, it can generally be utilised in most ways. The problem is that a lot of the time, understanding what should be done to…
Designing and building your business blog is without doubt a difficult process. A lot of time and effort needs to be invested in all aspects, with much of the time often dedicated to seemingly simple things, such as colour schemes and the sidebar layout. Once up and running, it can be thought that the most…
Continue reading 5 Things Your Business Blog Content Shouldn’t Do
A few weeks ago, Neil Patel put up a great blog post over on his Quick Sprout blog titled ‘How To Convert Blog Readers Into Customers‘. As the title suggests, it gives some fantastic points on how you can take the people who are reading your blog’s content and develop them into paying customers of…
Continue reading The Importance Of Calls To Actions When It Comes To Converting Your Blog’s Readers
Like many digital resources, blogging is often misunderstood. Whilst in its most basic form it is simply the production of content to be published online, there is such a lot more to go with it that it often comes as a huge surprise to our clients when we start to talk about our business blogging services,…
Continue reading 5 Ways To Get More People Reading Your Blog Posts
Business blogging is still a relatively new resource. Like anything that’s new, we understand that organisations can be wary about investing in it and a lot of this is because of budgets and the financial implication. While we aim to keep the cost of our business blogging services as low as possible, we understand that budgets can…
Continue reading Can You Really Afford To Keep Your Business Blogging In-House?